Alcanza Clinical Research

Hera Arham is the Executive Director of Marketing & Patient Experience at Alcanza Clinical Research, based in Houston, Texas. With over 10 years of experience in marketing, communications, and business development, she brings a strategic, data‑driven approach to advancing patient‑centric clinical research marketing.

Through thoughtful strategy, data‑informed engagement initiatives, and cross‑functional collaboration, she has played a key role in elevating how patient voices are represented, measured, and operationalized across the organization. Hera is particularly focused on amplifying the patient voice and translating insights into actionable strategies, leveraging data and metrics to drive sustainable, patient‑first change throughout the research lifecycle. She holds an MBA in Marketing and a Master’s degree in Global Affairs.